Beiersdorf Privacy Policy

Last Updated 1 February 2016

This is the Privacy Policy of Beiersdorf Australia Ltd, 4 Khartoum Road, North Ryde NSW 2113, Australia ABN 98 000 025 623 and Beiersdorf Australia Ltd (trading as Beiersdorf New Zealand), Level 2, 25 Teed Street, Newmarket, Auckland, New Zealand (referred to as “Beiersdorf”, “we” and “us”).

Beiersdorf abides by the Australian Privacy Principles (“APPs”) under the Australian Privacy Act 1988 (Cth) (“Australian Privacy Act”) and by the Privacy Principles under the New Zealand Privacy Act 1993 (”NZ Privacy Act”).

Beiersdorf understands and appreciates how important it is to safeguard your personal information. This privacy policy explains how Beiersdorf handles and manages your personal information.

In Australia, you can obtain information about the APPs and your privacy rights at the website of the Office of the Australian Information Commissioner at In New Zealand, you can obtain information about the NZ Privacy Act and your privacy rights at the website of the Office of the Privacy Commissioner at

Observing and protecting the confidentiality of your information is an essential aspect of the conduct of our business. We generally disclose information only in accordance with our privacy policy.

References to “websites” in this policy include any website controlled by Beiersdorf, including the following:


1. What type of personal information do we collect and what happens if we do not receive the information requested?

Beiersdorf collects personal information that is necessary to review employment applications, maintain our relationships with our business customers, administer any award program, promotion or competition we may run, market our products, and deal with enquiries and complaints regarding those products.

The personal information we collect for promotional and business purposes is often limited to contact details (name, address, email address, phone no.). We may collect date of birth details if a person is required to be above a certain age to take part in a promotion. We may also collect personal information submitted to us as part of a promotional activity which may include photographs, video images and other material.

If you apply for a job at Beiersdorf, we will collect information related to your employment history and ask you to undertake a basic medical examination. You consent to our use of this medical information for the purposes of assessing your employment application.

If you lodge a complaint with us about a product, we will record details of the complaint including which particular Beiersdorf products you have used and the nature of the complaint (which may include in appropriate circumstances health information). You consent to our use of this health information for the purposes of dealing with your complaint.

If you apply for credit for product purchases with Beiersdorf, we will collect your contact details and may collect information in relation to your business, assets and credit history for the purposes of considering your application.

If you do not wish to give us personal information as requested, then our ability to meet our obligations to you or provide services or information to you may be adversely affected.

2. How do we collect and hold personal information?

We usually collect personal information directly from the individual to whom the information relates. We collect personal information about consumers in a number of ways, including where you:
(i) take part in our competitions or other activities to promote our products;
(ii) are nominated in any award program we may promote; or
(iii) lodge a complaint/inquiry about our products.
However there are some instances when we collect personal information from someone else. For example, we collect personal information about prospective employees from the resumes they provide but this personal information will sometimes be provided by a recruitment agency. Also, we may collect personal information from a medical professional carrying out medical examinations that are part of the interview process.

In some circumstances we may receive personal information (such as an email address or an image of a person) from someone who takes part in one of our promotions and sends to us their own personal information and also that of other people. Other circumstances when personal information may be collected by someone else include information collected through our agencies running competitions, through other providers of consumer analysis services, through Facebook, Twitter and other forms of social media. We will endeavour to inform anyone whose personal information we collect from a third party that we have collected that information as soon as practicable. Otherwise, we will take steps to try to ensure the third party who provided this information to us has done so.

Personal information about our business customers is usually collected from direct contact between those customers and our sales representatives.

We collect information either electronically (eg. in an e-mail), where you send it to us as a hard copy document or where you provide it verbally (over the phone or in person).

We hold personal information in electronic and hard copy files.

Collection of information from our websites

When using our websites you may voluntarily disclose personal information to us. Our servers may automatically record details such as your internet address, domain name if applicable, and the date and time of your visit to one of our websites. This information is used for internal purposes only, including statistical purposes.

We will not try to identify users or their browsing activities except as necessary to investigate or report any suspected unlawful activity, as required or authorised by law or as reasonably necessary for the activity of an enforcement body.

Use of cookies

To facilitate the use of our websites, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our websites. We use cookies to better understand how our websites are used and to allow improved navigation. Cookies help us determine, for example, whether a page on one of our websites has already been viewed. Cookies may also tell us whether you have visited our websites before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored. We note that if you do not wish to give us personal information as requested (including via cookies), our ability to meet our obligations to you or provide services or information to you may be adversely affected.

Our websites uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The following is a Data Privacy Statement in relation to the use of cookies by Google Analytics:

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your anonymised IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google from detecting a cookie that is generated because of and related to your usage of this website (including your IP address) as well as processing of these data by downloading and installing this browser plugin:

Some of our websites use Optimizely, a third party website optimization service provided by Optimizely, Inc. ("Optimizely") to improve our services. We use Optimizely to test and optimize different variants of a website. Optimizely analyses your use of our website and/or service and our relationship with you, so that we can improve our services. For more information on the privacy practices of Optimizely, please check: Optimizely’s services are governed by Optimizely’s terms of use, which can be found at You can opt out from Optimizely at any time by following the instructions at

Use of remarketing tools

Google remarketing, Facebook remarketing, pixel tags, web beacons, clear GIFs or other similar technologies will be used on occasion to record details and collect information of your visit to any one of our websites and deliver specific advertisements to you about our products and services based on the pages visited and the way in which you access the website. These advertisements may be delivered by our third party vendors when you visit our websites or other internet websites. These vendors may use pixel tags, web beacons, clear GIFs or other similar technologies to obtain information which will be used to deliver advertisements about goods and services that may be of interest to you.

3. How your personal information will be managed

Beiersdorf will take reasonable commercial steps to ensure that all information we collect, use or disclose is accurate, complete, up to date and relevant and protected from misuse, interference and loss and from unauthorised access, modification or disclosure. We will also take reasonable steps to ensure that all personal information is stored in a secure environment accessed only by authorised persons.

If any of your details change, please let us know as soon as possible by using the contact details below so we can maintain the accuracy of your personal information. 

We will, where permitted by law, destroy or permanently de-identify personal information that is no longer needed. 

4. How your personal information will be used

Beiersdorf will use the personal information provided to us for one or more of the following purposes (depending on the circumstances):

  • review employment applications;
  • maintain and develop our business relationships with our business customers;
  • respond to, and analyse, complaints and enquiries regarding Beiersdorf products;
  • administer award programs, promotions and competitions we may run from time to time;
  • participate in customer research, marketing campaigns and promotions run by other companies that may promote and/or supply our products;
  • notify you from time to time of alternative or additional products and services Beiersdorf may provide; and
  • fulfil all legal and regulatory requirements of Beiersdorf.

Information provided to us may be held on a server operated by any of our related companies overseas (Beiersdorf Companies). This information may also be held by any company overseas that is engaged by a Beiersdorf Company to host, maintain or update any of our websites or databases. The countries in which your personal information may be held include Germany, the United States, Canada and India. Your use of any Beiersdorf website constitutes consent to the storage of your information by the Beiersdorf Companies and their contractors providing hosting or other web site or database related services.

In Australia, if we intend to use your personal information for direct marketing, such as by adding you to a marketing database and you have not already consented to this use, we will notify you and will provide you with an opportunity to opt out.

In New Zealand, if we wish to use your personal information for direct marketing, such as by adding you to a marketing database, we will first seek your consent. 

If you have given consent and no longer wish to receive information about additional products and services offered by Beiersdorf, you may opt out at any time by replying to the email using the unsubscribe facility or by sending our Privacy Officer a message by post, fax or e-mail at our addresses set out below.

5. Will my personal information be disclosed to a third party?

The personal information Beiersdorf collects is kept confidential. We will not disclose that information to any third parties other than:

  • related bodies corporate of Beiersdorf;
  • organisations with which we run or organise promotions, competitions or award programs or which supply a prize or reward;
  • retailers and other customers of Beiersdorf, and suppliers of Beiersdorf, for the purpose of promotions they may run relating to Beiersdorf products;
  • retailers, service providers and other customers of Beiersdorf for the purpose of obtaining consumer research services;
  • any contractor Beiersdorf arranges to provide mailing services;
  • any contractor Beiersdorf engages for web-hosting or other website related services;
  • as we may be required or permitted to do by law;
  • or otherwise with your consent.

The disclosure of information to the parties listed above may involve the disclosure of your personal information to a recipient in a foreign country, including in Germany, Canada, India and the United States.

We have an obligation ("the Obligation") to take reasonable steps, in the circumstances, before disclosing personal information to an overseas recipient to ensure that the overseas recipient does not breach privacy laws in relation to that information. However should we obtain your consent to disclose your personal information to an overseas recipient, the Obligation does not apply. In obtaining your consent, we will not be accountable and you will not be able to seek redress against us under the Privacy Act if the overseas recipient handles your personal information in breach of the APPs under the Privacy Act and/or the Privacy Principles under the NZ Privacy Act. In providing your consent, you acknowledge and agree to the risks associated with the disclosure of your personal information overseas. These risks may include:

  • the overseas recipient not being subject to any privacy obligations or privacy principles similar to the APPs and Privacy Principles ; and
  • the overseas recipient being subject to foreign law that could compel the disclosure of your personal information to a third party, such as an overseas authority.

6. How you can access your personal information

On request, you may have access to your personal information held by Beiersdorf, except in circumstances where access may be denied under the Australian Privacy Act, the NZ Privacy Act or other law in Australia or New Zealand. Examples of these circumstances are:

  • where providing access will pose an unreasonable impact on the privacy of another individual;
  • where providing access would be unlawful, would pose a threat to the life or health of an individual, may prejudice an investigation of possible unlawful activity, may prejudice enforcement of laws or denying access is specifically authorised by law.

To make a request for your personal information, please contact our Privacy Officer (contact details below). We will endeavour to acknowledge a request for personal information within 10 days and notify you of our acceptance or denial of your request within 20 days.

If personal information is provided to you as the result of a request, you may be charged a fee for costs incurred in providing that information such as photocopying, administration and postage. 

If access is denied we will provide you with reasons for our refusal in writing except if, having regard to the grounds for refusal, it would be unreasonable to do so.

7. How you can correct your personal information

If you believe that the personal information we hold about you is inaccurate, incomplete, out-of-date, irrelevant or misleading, please let us know. Provided we agree with you, we will correct it.

If we do not agree with you, we will: 

  • give you reasons for the refusal in writing (except to the extent that it would be unreasonable to do so) and how you may complain of the refusal; and
  • upon request from you, place a statement of what you allege is incorrect where that information is kept and accessed so that it will be apparent to users of the information.

8. Links to other websites

Our websites may contain a link to third party websites. The links are provided for convenience only and we are not responsible for the content or material contained in, or obtained through, any third party website or for the privacy practices of the third party website. We suggest that you review the privacy policy of each website that you visit.

Our links to the linked websites should in no way be construed as an endorsement, approval or recommendation by us of the owners or operators of the linked website or of the content, products or services contained on or referred to by the linked websites.

9. Will this privacy policy change?

This is our current privacy policy. We reserve the right to change this privacy policy at any time by publishing the varied privacy policy on our website. The varied policy terms will apply from the date they are posted on our website and will replace any other policy published by us to date. You accept that by doing this, Beiersdorf has provided you with sufficient notice of the variation and agree you will not be provided with a separate notification. We encourage you to review our websites regularly to ensure that you are aware of our current privacy policy.

10. Queries or Complaints

If you have any queries or complaints in regard to our collection, use or management of your personal information, please contact us. Any complaints will be considered within 30 days and responded to. We will always endeavour to resolve any complaint to your satisfaction, however, if you are unhappy with our response, you are entitled to contact the Office of the Australian Information Commissioner (OAIC) (Tel: 1300 363 992 or email:, which may investigate your complaint further in Australia, or the Office of the Privacy Commissioner in New Zealand (Tel: 0800 803 909 or email:

Our contact details are:

Privacy Officer
Beiersdorf Australia Ltd
4 Khartoum Road
North Ryde NSW 2113
Phone: +61 2 9888 0977
Fax: +61 2 9888 0971

Beiersdorf use only:

This version reviewed January 2016, supersedes last version of September 2015.
Legal tag file – AU: JWS DocID: 67350693.1
Legal tag file – NZ: HGM SNM-116476-1-30-V1
Beiersdorf file with KL – release 010216