The Blue Agenda defines the course of our future.
Stefan F. Heidenreich, Chairman of the Executive Board of Beiersdorf AG

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We Are Skin Care

We Are Skin Care

Close to Consumers

Skin care has been our core competence for more than 100 years. We stay close to our consumers by developing skin care brands and products they trust – globally and regionally.

Our Profile

Beiersdorf Worldwide

Beiersdorf Worldwide

130 years ago, the company founder, Paul C. Beiersdorf at his Hamburg laboratory was already handling orders from physicians and pharmacies all over the world. Today, we have more than 150 affiliates around the globe. Worldwide, Beiersdorf employs over 16,500 people of whom 965 are scientists.

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Our Brands SegmentsWe Are Represented in all Important Segments with Our Three Global Brands NIVEA, Eucerin, and La Prairie: the Mass Market, Dermocosmetics, and the Premium Segment.

  • Mass Market

    The NIVEA brand has enjoyed market success for over 100 years and is one of the world’s largest skin care brands today. NIVEA stands for values ​​like trust, security, and reliable care for all skin types and is available in about 200 countries around the world.

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  • Dermocosmetics

    Eucerin is synonymous with innovative medical skin care which dermatologists and consumers around the world trust. This high-quality product line is among the world’s leading dermatological cosmetics brands and is sold in pharmacies in over 60 countries.

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  • Premium Segment

    La Prairie anti-aging skin care products are based on the latest scientific findings and on over 50 years of research expertise. Today, the products are sold in selected retail outlets in over 90 countries around the globe.

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  • Mass Market

    Mass Market

    The NIVEA brand has enjoyed market success for over 100 years and is one of the world’s largest skin care brands today. NIVEA stands for values ​​like trust, security, and reliable care for all skin types and is available in about 200 countries around the world.

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  • Dermocosmetics

    Dermocosmetics

    Eucerin is synonymous with innovative medical skin care which dermatologists and consumers around the world trust. This high-quality product line is among the world’s leading dermatological cosmetics brands and is sold in pharmacies in over 60 countries.

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  • Premium Segment

    Premium Segment

    La Prairie anti-aging skin care products are based on the latest scientific findings and on over 50 years of research expertise. Today, the products are sold in selected retail outlets in over 90 countries around the globe.

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