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Beiersdorf Strategy
Get to know more about Beiersdorf’s Consumer Business Strategy.
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Focusing on Consumer Wishes: Enjoy the World of Beiersdorf.
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Close to the consumer all over the world
As an international company, Beiersdorf has a clear goal:  to be as close as possible to our consumers and, as such, we focus all of our efforts on fulfilling our consumers’ needs.
Our Strategy
As a leading international company of branded consumer products for skin and beauty care, Beiersdorf’s first priority is to fulfill consumer wishes. Find out more about our successful “Passion for Success” Consumer Business Strategy.

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Our Profile
The closeness to our consumers and our internationally leading position in research and development for skin and beauty care form our strong profile.

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Beiersdorf International
We have a global presence with around 150 affiliates throughout the world. More than 22,000 staff members worldwide work with dedication and expertise to make us successful.

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