NIVEA MEN

Effective and Uncomplicated Skin Care for Active Men

Small Effort, Big Effect
- Start the Day Energized -

Small Effort, Big Effect
- Start the Day Energized -

NIVEA MEN is a worldwide leading men's face care brand. The range extends from intensive face cream to energizing shower gel and cool hair-styling gel. The slogan, “It starts with you!” is just as simple and powerful as the products.

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Brand Facts
  • NIVEA MEN

    One of the leading brands in men’s face care
    Product development considers specific regional features
    Focused on products that are as quick and effective as possible
    In recent years the men’s cosmetic market has grown by approx. 5%
    Men’s skin is 15 to 20% thicker than women’s skin
  • Men’s Skin Care Market Facts

    Men in the Bathroom

    Beiersdorf market research studies provide revealing insights into male bathroom routines. British men spend an average of 26 minutes a day in the bathroom, while German men spend approximately 30.7, which puts them just behind the Italians. The men’s cosmetic market reflects the importance of skin care to men. In recent years it has grown by an average of 5%.

  • Grooming Motivation

    Competitive versus Feel-Good

    The feel-good factor doesn’t play an important role in men’s skin care (yet). Men are motivated to follow skin care regimens by their peers at work and their partners. According to Beiersdorf’s survey, more than 65 percent of German men feel more attractive and over half of them feel more confident when they use skin care products.

  • Male Skin Specifics

    Do Men Have a Thicker Skin?

    The outer layer of men’s skin is actually 15 to 20 percent thicker than women’s skin, and it also contains more supportive collagen. Because it has a firmer structure, it is more effectively protected against UV radiation and harmful environmental influences. That’s why men need fewer emollients and more moisturizers than women.

  • Men’s Skin around the World

    Different Skin Care Requirements from Country to Country

    Specific regional features play an important role in the product development process. French men tend to have dry skin that is prone to impurities. Russian men have the most sensitive skin of all. And half of all Chinese men need products for oily skin.

  • Fast and Efficient

    What Men really Want

    Women love caring for their skin. Men think it’s inconvenient. They want products that are quick to use and deliver fast results. Beiersdorf discovered this in numerous studies, so NIVEA MEN focused on developing products that are as quick and effective as possible.

    Go to website
  • Men’s Skin Care Market Facts

    Men in the Bathroom

    Men’s Skin Care Market Facts

    Beiersdorf market research studies provide revealing insights into male bathroom routines. British men spend an average of 26 minutes a day in the bathroom, while German men spend approximately 30.7, which puts them just behind the Italians. The men’s cosmetic market reflects the importance of skin care to men. In recent years it has grown by an average of 5%.

  • Grooming Motivation

    Competitive versus Feel-Good

    Grooming Motivation

    The feel-good factor doesn’t play an important role in men’s skin care (yet). Men are motivated to follow skin care regimens by their peers at work and their partners. According to Beiersdorf’s survey, more than 65 percent of German men feel more attractive and over half of them feel more confident when they use skin care products.

  • Male Skin Specifics

    Do Men Have a Thicker Skin?

    Male Skin Specifics

    The outer layer of men’s skin is actually 15 to 20 percent thicker than women’s skin, and it also contains more supportive collagen. Because it has a firmer structure, it is more effectively protected against UV radiation and harmful environmental influences. That’s why men need fewer emollients and more moisturizers than women.

  • Men’s Skin around the World

    Different Skin Care Requirements from Country to Country

    Men’s Skin around the World

    Specific regional features play an important role in the product development process. French men tend to have dry skin that is prone to impurities. Russian men have the most sensitive skin of all. And half of all Chinese men need products for oily skin.

  • Fast and Efficient

    What Men really Want

    Fast and Efficient

    Women love caring for their skin. Men think it’s inconvenient. They want products that are quick to use and deliver fast results. Beiersdorf discovered this in numerous studies, so NIVEA MEN focused on developing products that are as quick and effective as possible.

    Go to website