Beiersdorf, the maker’s of NIVEA have an ongoing global social commitment to the family. This is achieved through “NIVEA cares for family” initiatives that help provide; Competencies for Children, Mother’s Empowerment, and support Family Time.
The NIVEA brand values of honesty, family, love, well-being and trust, are in harmony with the social commitment to family. As such, NIVEA has locally been the proud sponsor and supporter of Life Changing Experiences Foundation (LCEF) and their SISTER2sister Mentoring Program since 2009.
One of the aims for Beiersdorf, is to help improve the future prospects of young people and promote equal opportunities for all, regardless of background. This vision, which is also shared with LCEF, was the inspiration for NIVEA joining in a partnership and supporting the SISTER2sister mentoring program.
The SISTER2sister program is a unique 12 month mentoring and risk management program designed to empower “at risk” teenage girls to turn their troubled lives around. Each girl (Little Sister) is matched with a stable role model (Big Sister) mentor as a positive female role model, to provide support, guidance and inspiration. The program commences with a four day Bootcamp, followed by monthly workshops to equip the girls with the necessary tools to overcome their obstacles. They are taught valuable life skills, enabling them to set goals and focus on a bright future.
Through the involvement of our staff volunteering to help, and specific NIVEA brand campaigns we aim to generate awareness and raise funds to help sustain and further develop the SISTER2sister program to help make a difference in the lives of these disadvantaged young girls
Since our partnership, Beierdorf Australia has engaged in many exciting initiatives to support the SISTER2sister Program. Some of the highlights include:
“Help A Little Sister - Free a Butterfly” Social Media Fundraising Campaign
In 2012, with the help of our Facebook Fans we raised the profile of the inspirational SISTER2sister program and donated much needed money for our great cause. Fans were asked to ‘free a butterfly, so a young girl can begin a life-changing journey”. For every butterfly released, NIVEA donated $2.50 to SISTER2sister. A total of $25,000 was raised with the help from our NIVEA Facebook fans.
Beiersdorf Staff Initiatives
Staff members of Beiersdorf Australia have been active participants in supporting our partnership with SISTER2sister, demonstrating commitment to the cause through both fundraising and volunteering their personal time. Staff fundraising activities include a ‘Xmas in July” Fete, Melbourne Cup Luncheon, the NIVEA & SISTER2sister City2Surf team, NIVEA Christmas Sale, Movie Previews, Trivia Luncheons and various sporting competitions and auctions throughout the year.
We would like to acknowledge the fantastic work of Jessica Brown and her team at LCEF, applaud the efforts of the Big Sisters and volunteers and offer our best wishes for a bright and positive future to all of the Little Sister graduating from the program.