Beiersdorf, the maker’s of NIVEA have an ongoing global social commitment to the family. This is achieved through “NIVEA cares for family” initiatives that help provide; Competencies for Children, Mother’s Empowerment, and support Family Time.
The NIVEA brand values of honesty, family, love, well-being and trust, are in harmony with the social commitment to family. As such, NIVEA has locally been the proud sponsor and supporter of Life Changing Experiences Foundation (LCEF) and their SISTER2sister Mentoring Program since 2009.
One of the aims for Beiersdorf, is to help improve the future prospects of young people and promote equal opportunities for all, regardless of background. This vision, which is also shared with LCEF, was the inspiration for NIVEA joining in a partnership and supporting the SISTER2sister mentoring program.
The SISTER2sister program is a unique 12 month mentoring and risk management program designed to empower “at risk” teenage girls to turn their troubled lives around. Each girl (Little Sister) is matched with a stable role model (Big Sister) mentor as a positive female role model, to provide support, guidance and inspiration. The program commences with a four day Bootcamp, followed by monthly workshops to equip the girls with the necessary tools to overcome their obstacles. They are taught valuable life skills, enabling them to set goals and focus on a bright future.