Focus on Skincare. Closer to Markets. These two elements form Beiersdorf’s consumer business strategy. Skin care is our key competence since 130 years and also today the focus of all our efforts. With closeness to the markets we are able to identify local consumer wishes quickly and align ourselves precisely with the respective market development.
Worldwide Presence. As an international branded consumer goods company, we are present throughout the world. We focus on markets with above-average growth potential. Our business is divided into three regions; Europe and North America, Asia and Emerging Markets.
Strong Brands. With NIVEA, Eucerin and La Prairie we have three of the world’s most successful global skin care brands for the mass, pharmacy and selective market. The brands represent state-of-the-art skin care, combining systematic consumer orientation, reliable quality, and a tangible brand personality. In 2011 we celebrated the 100 anniversary of our brand NIVEA, which was the first stable emollient and moisturizing crème and is today the world’s largest skin care brand.
Consumer Closeness. We know what appeals to our consumers. At the same time, we think ahead and anticipate consumer wishes with our innovations. Our brands are trusted all over the world.
Compelling Innovations. Beiersdorf is an international research and development leader in the area of skin care. We develop effective skin care solutions for consumers, drawing on 130 years of experience and state-of-the-art biological methods.
Dedicated Employees. Success has many faces. At Beiersdorf, there are around 19,000 worldwide. Their achievements and hard work drive Beiersdorf’s development and shape our unique corporate culture.
Attractive Employer. For us, both things are always important: success and people. The basis for our success is our employees' high degree of identification with the Company combined with a high level of commitment. We reinforce this by offering comprehensive professional development and training programs.